Meet our Producers: Le Vieux Pin

Meet our Producers: Le Vieux Pin

Château Mouton Rothschild is famous for bringing art and wine together with their prized bottles featuring labels painted and designed by famous artists.

Baron Philippe introduced the idea for the 1924 vintage, which was the first time a commercial artist was commissioned to create a wine label.  The artwork by poster artist Jean Carlu was printed on the label but as it was not well received, the project was shelved until 1945 when he once again commissioned an artist to create a commemorative label to mark the end of the war – Philippe Jullian ‘The Year of Victory’.

The estate has since invited a different artist to create a label for every new vintage. In 1958 it was Salvador Dalí, 1973: Pablo Picasso, 1990: Francis Bacon and 2014: David Hockney.

With the opening of Mouton Rothschild’s majestic new cellars in 2013, art lovers can visit the ‘Painting for the Labels’ exhibition that brings together all the original artworks for the labels with the explanation behind the inspiration. Often different art works proposed by each artist are also on show.

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